Shopify Cracking Down On Fake Scarcity?

Shopify store owners have recently received an email asking them to stop using certain settings within an app. And if they don’t, then the app will be deleted from their store.

The app is Beekeeting Sales Pop and you have probably seen it on a store that you have visited online. It’s that popup box that tells you that someone has recently made a purchase.

It’s main purpose is to increase social proof that other people are shopping on this store and that you should too.

You probably have found it annoying, but stats show that it works very well and stores that install it in general see an increase in conversions.

Due to Shopify cracking down on dishonest practices, it is not currently available on the app store. However, using Google archive, we can see that it is a very popular app with over 10,000 4 and 5 star reviews. That’s a pretty big deal for a Shopify app.

So, why the fuss?