I do consider myself pretty savvy when it comes to computers and the internet. I have been running my own business in the space for the past 20 years and in many cases where it comes to internet security, I have personally had to program automations for myself or clients.
The problem is, that they seem to become more and more advanced.
Take the following email for example:
Things that made this very convincing was:
In this article, I want to give you a quick overview of what I have done so far, where I am now and where I intend to go.
The main aim of this case study is to show you how you can build a niche business without too much effort. Fortunately for me, although perhaps unfortunately for you, I’m not starting off from nothing, as I will be developing a website/business which I purchased. That means, that I already have many of the assets that I will need.
However, I also believe that just seeing the construction of a business…
As the story goes, which is probably actually true — before the State of Israel was formed, it was under rule by the British. The British had a significant rat problem, so they did what anyone else would do and imported by ship thousands of cats to catch them.
When the problem was eradicated, then they had another problem, and that was that they were overrun with street cats. Even today, if you come to Israel, you see that almost every building has probably 2 or 3 or even four cats in most built-up areas.
You can tell the difference…
The New York Times reports that in China, there are over 6,000 confirmed cases of the Coronavirus and over 130 deaths. Serious intervention is needed to stop the death toll and the spread of the virus.
The Chinese economy is affected as shopping centers are empty, and activity slows down.
Yet to be seen is how the rest of the world’s economy will be affected firstly by the situation within China and ultimately if the virus does spread internationally.
As the owner of a small business, I import about 80% of my products into the US from China. Due to…
What is your favorite poem? I bet it’s probably in the top ten of most people that you know.
I would guess that it is probably on the list of the topmost famous poems.
The reason is that no-one likes poetry, but people like the idea that they enjoy poetry.
And the biggest pushers of all are poets who spend hours writing a poem that they consider is deep and meaningful and possibly even life-changing.
But the wise know that no-one cares about your poem because it is either covering a simplistic idea that doesn’t need to be in prose…
The scary thing is that this hasn’t actually happened before.
An effective punishment in our family is to temporarily confiscate the kid’s screen.
On Saturday night two of the older angels stepped out of line quite severely. I took their phones and tablets and put them in a place where they wouldn’t find them.
It has been known for children to find hiding places so my choice had to be really good. And it was!
The next.morning my daughter needed her phone for safety purposes as she was going to be out alone. …
Raising children is a very hard task. However, by applying proven techniques in persuasion, you can make it easier.
Life passes us by without really examining why things happen. However, the psychology of influence and persuasion rules our lives. Right from simple situations like making decisions at home, to finally deciding to purchase a new item. You will find it almost impossible to avoid the power of persuasion and influence.
Some people are more vulnerable to fall for every persuasion trick. Others have mastered the art of using these tricks to influence others in a bid to achieve their objectives…
There is a whole missed method for driving traffic to your Medium articles and that is via the search engines. Often people miss the fire from the trees as they concentrate so much on collecting followers and being curated that they miss this big benefit.
Google especially can drive you HUGE amounts of traffic.
(All screenshots by author)
The purpose of this article is NOT to teach you everything that there is to know about SEO, but to show you an example of how you can take a few easy steps in order to get traffic from the search engines…
If you are trying to sell anything online, then this short introduction will show you how to increase your conversions by testing.
CRO means Conversion Rate Optimization and is the term that is used by conversion rate experts to describe the process of making changes so that you can increase your sales conversions.
I think that this is possibly the biggest roadblock for most people:
You know a bit about what you want to check as you have read about it in books on marketing. You may even know how to do it in theory. …
Webmasters love to obsess over the number of visitors that they can send to their website. It’s not just a vanity statistic, but also a show of how a business is growing or shrinking.
In reality, there is something way more important than traffic or even revenue.
Every website serves a goal (excluding a minuscule number of exceptions. Else that website would not be created. For some, it may be to publicize or improve the consumers’ vision of the brand. For others, it may be the number of signups or sales made or ads clicked on.
Once the company who…